Call Tracking

Track call metadata for lead generation and marketing campaigns

Try it freeContact Sales

BENEFITS

Turn calls into marketing

Gain deeper insights
  • Capture recordings and metadata from every call to measure and improve your marketing campaigns, including who called, the dialed number, the call length, and more.
Generate better leads
  • Increase leads and improve lead quality by advertising virtual phone numbers in addition to web forms and email. Customers who call are more motivated buyers than those who email.
Route to the right agent
  • Route calls to the right agent the first time based on what number was dialed and even which billboard location generated the lead.
How it works
Discover insights from your call campaigns
Advertise virtual numbers
Advertise a unique virtual number for each ad campaign, client or even each billboard location.
Customers call
Potential customers see your ad, and if interested, dial the virtual number to reach your business.
The analytics run behind the scenes
Behind the scenes, Nexmo captures data about every call, including date and time, called and calling parties, call completion status, call duration, call cost, and more.
Gain actionable insights
You can gain actionable insights by generating reports about your campaigns from our dashboard or your own application using our management API.

BUILDING BLOCKS

Programmable Elements used in this Solution

Authentication App
Call Control API
Create App
Provision Number

TUTORIAL

Step-by-step guide to building a call tracking application

CHALLENGES

Gain the insights that keep your business on track

Poor voice quality
  • Will your communications platform use only high quality voice connections? Will your voice quality degrade unexpectedly?
Lack of simple IVR
  • Can you easily collect input from callers? Or will you require a whole separate IVR system just to collect input with a simple voice menu?
Manual provisioning
  • Can you easily add new clients or campaigns? Will each new client, campaign or billboard require that you manually provision a new phone number?
Static applications
Can your applications update the call flow in real time as conditions change? Or do you need a developer to modify the code and restart the application each time?

HOW CAN NEXMO HELP?

The reliability, stability and quality of the Nexmo products and infrastructure has allowed the 99.co community to thrive.
Darius Cheung
CEO, 99.co
THE NEXMO EXPERIENCE
Quality, Support, Scalability