personal assistants, voice assistants

Bots and AI: How Personal Will Personal Assistants Be?

Published November 16, 2017 by Sam Machin

Will AI-powered personal assistants know users well enough to make relevant, personalized recommendations? WIll they then become a channel for advertisers? Microsoft Technical Evangelist Martin Beeby and I discuss.

Watch the clip of our conversation here, or scroll below the video to read the transcript.

How Personal Will Personal Assistants Be?

Martin Beeby (Technical Evangelist at Microsoft): That’s one of the things where a personal assistant, the idea of these personal assistants, they need to be personal. They need to start understanding that I don’t like Pizza Hut pizza and that Syd doesn’t like Domino’s. And that you like to order things from restaurants that only have one image on their Facebook page.

I mean, it needs to get to know us, I guess, before they can suggest the right place to buy things from.

Sam Machin (Nexmo Developer Advocate & Alexa Champion): Yeah, it’s interesting, isn’t it? Is it gonna be personal? How personal is it gonna be versus how sold, how corporate, how advertised is it gonna be, you know?

Martin: I guess that’ll end up being who pays for the system. If you’re a user paying some kind of membership to that system, then you’ll probably get your choices. And if you’re not and if the system’s provided free, then you’re probably gonna be advertised to.

[Editor’s Note: Watch the full one-hour discussion on the state of AI bot technology.]

Leave a Reply

Your email address will not be published.

Get the latest posts from Nexmo’s next-generation communications blog delivered to your inbox.

By signing up to our communications blog, you accept our privacy policy , which sets out how we use your data and the rights you have in respect of your data. You can opt out of receiving our updates by clicking the unsubscribe link in the email or by emailing us at