Detrack is a leading last mile fulfillment solution for brands and logistics providers across 40 countries including Thailand, Indonesia, and Hong Kong. The company’s iOS and Android app bundles powerful features such as vehicle tracking, proof of delivery, real-time notifications, and automated delivery updates to customers into one affordable, innovative service.
It was critical for Detrack to have a notification system to serve their entire logistics cycle. They previously used email to notify recipients of package delivery, but found many messages were unread or undelivered. Many recipients do not own smartphones, making it difficult to provide the real time service they sought to provide. Detrack also wanted to reduce to the “communication chase” between the driver and end user by automating the notification process and reducing overall touchpoints needed to make a delivery.
Detrack wanted to disseminate real time delivery information to all stakeholders and implemented the Nexmo SMS API to provide:
- Real time communications notifications for the entire last mile delivery cycle, including pre-delivery, en-route delivery, and post delivery
- 2-way communication capabilities between drivers and package recipients
- Driver performance surveys via SMS
- Important delivery data including place of delivery, geo tag, time, partial delivery and why items were rejected, damages, and more
“Logistics companies seek to provide real time delivery information while keeping costs down, which makes the deliverability of a message critical to our service,” said Fanny See, CMO and Co-Founder of Detrack. “Nexmo made it simple for us to implement and scale SMS at all delivery milestones and reduce our reliance on driver communications.”
With the Nexmo SMS API, Detrack successfully:
- Reduced non-delivery rates to 1-4%, reducing overall delivery costs
- Measured conversions per customer touchpoint
- Reduced overall logistics costs for customers
- Improved overall customer satisfaction
- Instantly scaled SMS traffic across 40 countries
View the complete case study, or learn more about Nexmo’s robust SMS API here.
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