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TextMagic Traffic Grows 40% After Implementing Nexmo’s SMS API

CHALLENGEAs mobile messaging increased in popularity, TextMagic looked to bolster their platform with more sophisticated, robust features to support global cloud communications capabilities, including the ability to send SMS notifications, alerts, and more.

SOLUTIONNexmo's SMS API with Adaptive Routing

RESULTSUsing Nexmo’s SMS API, TextMagic saw marked growth, not only in Europe, but throughout major markets including Canada and the United States.

TextMagic is an SMS company established in UK. With over 14 years’ experience in helping businesses improve communications and mobile marketing through sending and receiving text messages online, TextMagic today offers its customers an all-in-one text messaging service that allows 50,000+ SMBs to connect with their customers via two-way SMS, online texts, gateway SMS via email, SMS software for desktop, and SMS distribution lists, globally. TextMagic’s clients represent a wide variety of verticals, including eCommerce, health, real estate, staffing, and hardware monitoring.

As TextMagic grew from its modest start in 2001, the company witnessed mobile messaging increasing in popularity. Ultimately, TextMagic sought to bolster their platform with more sophisticated, robust features to support global cloud communications capabilities, including the ability to send SMS notifications, alerts, reminders, confirmations and marketing campaigns.

Finding Nexmo: A Partner in Growth

To to achieve its goal of adding more function and features to its platform, TextMagic partnered with Nexmo. Integrating with Nexmo’s robust SMS API allowed TextMagic’s clients to:

• Successfully send bulk SMS campaigns with unmatched deliverability rates.

• Decrease time spent setting up and managing bulk SMS campaigns.

• Reach any active mobile device, regardless of its location through Nexmo’s meshed
carrier network.

• Choose the best path for traffic distribution in real time via Adaptive RoutingTM technology.

• Abide by regional compliance and regulations so their messages arrive without delay.

Measurable Results From Integrating Nexmo's SMS API

Using Nexmo’s SMS API, TextMagic quickly and consistently grew, not only in Europe, but throughout major markets including Canada and the United States, starting with 2.5 million text messages sent monthly.

300%

Percent increase in two-way conversations

3X

Increase in inbound messages

40%

Year-over-year SMS traffic growth

Compared to other enterprise platforms we reviewed, Nexmo is by far the easiest to manage our clients’ spend and provides the highest quality
communication services. In addition, Nexmo’s dashboard is extremely agile and provides easy-to-manage payment capabilities.

Priit Vaikmaa CEO | TextMagic

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