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SalonIQ: Innovation and Style with Nexmo’s SMS API



ChallengeAlthough SalonIQ's previous vendor offered adequate technology, it fell far short of providing responsive and effective support. SalonIQ wanted both excellent technology and a consistently high level of support.

SolutionNexmo's SMS API and Nexmo Customer Support

ResultsAfter switching to Nexmo, SalonIQ was able to continue the expansion of its business with the confidence that their communications system was extremely reliable. If questions arise, Nexmo quickly responds and resolves any issues.

No matter what your business, today’s gold standard for customer satisfaction is all about providing clients with technology that allows easy-to-use, responsive communications. The growing number of simple smartphone apps that allow hotel and restaurant reservations, transportation booking, ordering groceries, and even finding and paying for parking spots, is evidence of how customers are embracing this new way of getting things done.

With this kind of fast and seamless experience in mind, more and more salons and spas are utilizing the same model to assist customers with scheduling, tracking, and fulfilling appointments at their favorite hair and beauty shops. Now a salon’s front desk personnel can focus on tasks other than booking and rescheduling appointments with this reliable time- and cost-efficient way to manage business and scheduling.

Switching to Nexmo to Streamline Communications

SalonIQ, based in Kent, England, supports over 2,500 salons in the UK, Australia, Spain, Ireland, and South Africa, with a software system that enables customers to easily book appointments and manage communications. At the heart of these communications is Nexmo. SalonIQ switched to Nexmo after their former provider was not able to offer the level of support needed to assist the expanding company.

Using the Nexmo-enabled SalonIQ system, a salon can send a message to a client to remind them of an upcoming appointment and the client has the choice to text back “NO” if they can’t make that appointment. These communications are made possible via Nexmo’s SMS API. A message is sent back to the salon through the SalonIQ system. The salon is then alerted that the client can’t make the scheduled time and salon staff can follow up with a call, text or email to reschedule.

Solving Issues with Validation

“Our customers, the salons, have different options available to them,” said Mosu Babu, SalonIQ CTO. “One is, when a client makes an appointment, the salon can send a text confirming that the appointment was made. Another option is, when it’s time for the appointment, a message can be sent a day before to remind them of the appointment. Also, once the appointment takes place, a message can be sent thanking the customer and asking if they would like to recommend the salon to a friend or leave a review. Nexmo enables all of those communications.”

Babu also needed to help Salon IQ customers find out why certain using certain phone numbers they had on file were failing to reach clients. “With Nexmo’s SMS API, we can enable our customer salons to validate client numbers they have before entering them into the system.”

According to Babu, Nexmo has been extremely responsive to his company’s needs. “It’s all about the support we get from Nexmo. We’ve been very impressed. Nexmo helped us implement this system in a very short amount of time. It was really phenomenal. As soon as we started the project, we finished it! We completed the prototype in about two days and it started working on our beta server in no time at all. We are very pleased with the outcomes we’ve received by using Nexmo.”

We’ve been very impressed. Nexmo helped us implement this system in a very short amount of time. It was really phenomenal. As soon as we started the project, we finished it! We completed the prototype in about two days and it started working on our beta server in no time at all. We are very pleased with the outcomes we’ve received by using Nexmo.

Mosu Babu CTO

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