In Context

The next-generation communications blog from Nexmo

Tag Archive: WhatsApp

The Undeniable Potential of WhatsApp as a Customer Messaging Platform

December 18, 2017 Published by // // //

By 2014, WhatsApp was bigger than SMS. Today, with over a billion daily active users, it is the go-to text message platform for a seventh of the Earth’s population. Until recently, though, there was no official way for companies to communicate with their customers using WhatsApp. That changed with WhatsApp’s announcement of WhatsApp Business and […]
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