In Context

The next-generation communications blog from Nexmo

Tag Archive: messaging apps

The Undeniable Potential of WhatsApp as a Customer Messaging Platform

December 18, 2017 Published by // // //

By 2014, WhatsApp was bigger than SMS. Today, with over a billion daily active users, it is the go-to text message platform for a seventh of the Earth’s population. Until recently, though, there was no official way for companies to communicate with their customers using WhatsApp. That changed with WhatsApp’s announcement of WhatsApp Business and […]
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Introducing Nexmo In-App Messaging

December 4, 2017 Published by // // // //

Integrating new communication channels into your customer experience is an ongoing process that has become critical for winning and retaining customers. As firm believers in the power of an omnichannel customer experience to wow customers, we’re excited to offer a developer preview of Nexmo In-App Messaging. This new technology offers a multi-platform, feature-rich, messaging SDK […]
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How MvIP (Messaging-via-IP) Will Change the A2P (Application-to-Person) SMS Landscape

September 9, 2015 Published by // // // //

In the past several years, we have seen a massive shift in the chat and messaging landscape, as it expands from Person-to-Person (P2P) messaging, towards Application-to-Person (A2P) messaging. With this expansion comes much speculation around A2P via SMS, with claims that MvIP will bring on the demise of A2P SMS. However, Nexmo firmly believes that […]
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