In Context

The next-generation communications blog from Nexmo

Tag Archive: Marketing

Bots and AI: Bot Messaging vs. Push Notifications vs. SMS

September 14, 2017 Published by // // // //

With so many channels available to deliver messages to users these days—SMS, email, push notifications, and so on—where does bot messaging fit in? And how different from the other channels is it really from a tech standpoint? CEO/Co-Founder of The Bot Platform Syd Lawrence and Microsoft Technical Evangelist Martin Beeby shared their viewpoints in a […]
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Inbound Phone Calls are the Digital Marketer’s New Playground

June 13, 2017 Published by // // // //

Every day software eats a bit more of the world, and it never ceases to amaze me how profoundly transformed and re-invented are the things that software eats. I recently became aware that phone calls are being eaten by software in a rather spectacular way. Without going too deeply into the long explanation, suffice it […]
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ZALORA Scales Operational and Marketing Customer Communications Using Nexmo SMS API

April 24, 2017 Published by // // //

ZALORA is Asia Pacific’s leading online fashion destination with operations in Singapore, Hong Kong, Indonesia, Malaysia & Brunei, the Philippines, Thailand, Vietnam, and Taiwan. The company offers free returns, speedy deliveries, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, making it a truly innovative retailer in Asia Today, more and more […]
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How to Turn a Cool Lead Warm with SMS Marketing

July 30, 2015 Published by // //

In today’s world of information overload, it’s becoming increasingly difficult for brands to effectively engage consumers. Marketers have tens of channels to consider, from online, to mobile, social, and more, with the internet providing the common denominator between these channels. With so many rich, complex ad units coming into the market, it’s easy to lose sight of […]
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