In Context

The next-generation communications blog from Nexmo

Tag Archive: IP messaging

The Undeniable Potential of WhatsApp as a Customer Messaging Platform

December 18, 2017 Published by // // //

By 2014, WhatsApp was bigger than SMS. Today, with over a billion daily active users, it is the go-to text message platform for a seventh of the Earth’s population. Until recently, though, there was no official way for companies to communicate with their customers using WhatsApp. That changed with WhatsApp’s announcement of WhatsApp Business and […]
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The Customer Interface Is Conversational. It’s Time to Engage.

November 9, 2017 Published by // // // //

Every business in the digital age contends with the challenges of effectively communicating with its customers across all the available—and proliferating—channels. They must continually integrate new channels into existing communication experiences or succumb to a fragmented customer experience with low engagement. The ideal customer experience allows customers to interact on the channel of their choice, […]
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Conversation Threads, Context and the Omnichannel Customer Experience

September 12, 2017 Published by // // //

The customer experience is broken at many enterprises—B2C and B2B alike. The problem stems from the proliferation of channels through which customers and companies communicate, for example, SMS, in-app messaging, voicemail messages and live phone calls. Conversations in each of these different channels are isolated from similar conversations in other channels, leaving customers feeling disengaged […]
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