In Context

The next-generation communications blog from Nexmo

Tag Archive: growth hacking

Call Tracking: Opportunity Calls for the True Growth Hacker

August 23, 2017 Published by // //

Whether you’re a growth hacker with coding skills or a developer with growth hacking ambitions, you’re ignoring a whole world of digital marketing possibilities if you’re not using phone numbers as a channel. And it’s not because it’s too hard, too expensive or ineffective. It’s probably because you’ve assumed they aren’t hackable. But it turns out […]
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Inbound Phone Calls are the Digital Marketer’s New Playground

June 13, 2017 Published by // // // //

Every day software eats a bit more of the world, and it never ceases to amaze me how profoundly transformed and re-invented are the things that software eats. I recently became aware that phone calls are being eaten by software in a rather spectacular way. Without going too deeply into the long explanation, suffice it […]
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