In Context

The next-generation communications blog from Nexmo

Tag Archive: Chat App

The State of Social Media and Messaging in Asia: How Brands Use Messaging Apps to Engage Users

March 15, 2016 Published by // //

In this post, I will explore the over-the-top (OTT) messaging market in Asia and the various services offered by each of the platforms. Before diving into the individual apps, however, we need to first understand why OTT messaging apps are the central part of the social landscape in Asia. Why Asia is so Critical to the […] Read more »

Nexmo Integrates Viber into Chat App API

July 28, 2015 Published by // //

We’re proud to announce our collaboration with Viber that will allow brands to easily and seamlessly engage with their customers on Viber’s messaging platform via Nexmo’s Chat App API. Chat applications have massive online presence but differ from one another in terms of disparate features, geographic penetration, technical requirements and local market restrictions. The Nexmo Chat App API solves […] Read more »