In Context

The next-generation communications blog from Nexmo

Tag Archive: call tracking

Call Tracking: Opportunity Calls for the True Growth Hacker

August 23, 2017 Published by // //

Whether you’re a growth hacker with coding skills or a developer with growth hacking ambitions, you’re ignoring a whole world of digital marketing possibilities if you’re not using phone numbers as a channel. And it’s not because it’s too hard, too expensive or ineffective. It’s probably because you’ve assumed they aren’t hackable. But it turns out […]
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Inbound Voice Call Campaign Tracking with Nexmo Virtual Numbers and Mixpanel

August 3, 2017 Published by // // //

Campaign tracking is a “must have” for any marketing or advertising campaign. Without the ability to accurately track the number of users engaging with each advertisement you can’t work out your cost per acquisition (CPA), so ultimately you can’t determine which campaigns are successful and which are losing your business money; CPA greater than ARPU […]
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Inbound Phone Calls are the Digital Marketer’s New Playground

June 13, 2017 Published by // // // //

Every day software eats a bit more of the world, and it never ceases to amaze me how profoundly transformed and re-invented are the things that software eats. I recently became aware that phone calls are being eaten by software in a rather spectacular way. Without going too deeply into the long explanation, suffice it […]
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