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The State of Social Media and Messaging in Asia: How Brands Use Messaging Apps to Engage Users

March 15, 2016 Published by // //

In this post, I will explore the over-the-top (OTT) messaging market in Asia and the various services offered by each of the platforms. Before diving into the individual apps, however, we need to first understand why OTT messaging apps are the central part of the social landscape in Asia. Why Asia is so Critical to the […] Read more »