In Context

The next-generation communications blog from Nexmo

Tag Archive: adaptive

Journey of an SMS: Global SMS Messaging in a Complex World

February 16, 2017 Published by // // // // //

SMS engagement rates are over 94 percent, dwarfing most other communication channels. The personal, direct nature of SMS makes text messages nearly impossible to ignore. Think about it: when was the last time you ignored an SMS? You may have 1,136 unread emails and 47 unread Facebook Messenger IMs, but you likely have 0 unread messages […]
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