In Context

The next-generation communications blog from Nexmo

Using SMS to Scale Social User Acquisition

April 20, 2016 Published by // // //

Articulating a user acquisition strategy is key for successful app adoption. But how do you define this strategy? User acquisition is expensive, country-specific regulations are complex, spamming is illegal and destructive to your brand, and maintaining a marketplace is challenging. Social invites have proven to be a key channel to overcome many unique user acquisition […]
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Multiwork Derives Insights from Phone Number Database with Number Insight API

April 13, 2016 Published by // // //

Multiwork is a leading job board service that connects qualified workers with temporary positions throughout the UK. Their database includes information about the skills, work history, and contact information for 90,000+ of temporary workers. The company sends SMS alerts when a new temporary job is posted to alert qualified workers of new jobs and respond quickly. However, Multiwork found that many of […]
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Proactively Securing Players in Online Games

April 1, 2016 Published by // //

Since 2012, major gaming brands have suffered from highly publicized data breaches. These attacks cause potentially irreparable damage to brand reputation and require major operational work. In fact, the average total cost of a data breach is estimated to be $6.5 Million. Supporting a login and registration process that establishes the right balance between speed, […]
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Nexmo and AppShark Partner to Enhance Salesforce Messaging

March 31, 2016 Published by // //

Communication is critical to business success, and SMS has quickly become one of the most reliable, ubiquitous, and efficient ways for marketers and CRM professionals to service their customers. As such, today we announced our partnership with AppShark, a leading Salesforce solutions provider. Appshark will add Nexmo’s SMS capabilities to Salesforce through its Open SMS […]
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