Blog

Category: User Acquisition

Journey of an SMS: Global SMS Messaging in a Complex World

February 16, 2017 Published by // // // //

SMS engagement rates are over 94 percent, dwarfing most other communication channels. The personal, direct nature of SMS makes text messages nearly impossible to ignore. Think about it: when was the last time you ignored an SMS? You may have 1,136 unread emails and 47 unread Facebook Messenger IMs, but you likely have 0 unread messages […] Read more »

A U.S. Patent for Phone Verification Done the Nexmo Way

January 25, 2017 Published by // // //

Vonage has been issued a U.S. patent (Pat. No. 9,516,480) for Verify, the Nexmo phone number verification API, thanks to the innovative, conversion-focused solution it offers customers. Yes, Verify enables reliable user authentication — sending a PIN code to a prospective registrant who then enters the PIN into an app or web service — but that […] Read more »

Adding Phone (SMS/TTS) and Biometric Verification to Your iOS Application

January 18, 2017 Published by // // // //

Two-factor authentication (2FA) adds an extra layer of security for users that are accessing sensitive information. There are multiple types of 2FA, such as: Something you know (username, password) Something you have (your phone/SIM) Something you are (Biometric Fingerprint or Retina Scan) In this tutorial, we’ll cover how you can add all three of these […] Read more »

Top 5 Ways to Use SMS to Increase Mobile User Acquisition and Engagement

July 22, 2016 Published by // // //

With the explosive growth of smartphone usage over the last few years, brands face the same issue: how to grow their mobile user base. They are constantly looking for innovative ways to boost their profile–both domestically and internationally. When it comes to business-critical communications to drive user engagement and acquisition, reliability trumps all. Leading brands […] Read more »