In Context

The next-generation communications blog from Nexmo

Category: User Acquisition

Get Complete Caller Data with New Nexmo Number Insight Feature

March 21, 2017 Published by // // // //

Plagued by outdated databases and limited coverage—especially for mobile phone numbers—traditional Caller ID Name solutions have delivered unsatisfactory results for businesses. Recognizing these caller data challenges, Nexmo has released a Caller ID Name feature for U.S. phone numbers that works with the most accurate and up-to-date databases available. Available now in the Number Insight API (NI), Nexmo’s […] Read more »

Top 6 Reasons to Use Mobile Phone Verification for Your Business

March 9, 2017 Published by // // //

Companies are seeing an increase in security breaches due to spammers and scammers. These breaches can result in a poor customer experience and may lead to a decrease in customer retention, or worse, they could negatively affect your brand and result in legal and financial repercussions. To decrease the potential for compromised security, a great […] Read more »

Journey of an SMS: Global SMS Messaging in a Complex World

February 16, 2017 Published by // // // //

SMS engagement rates are over 94 percent, dwarfing most other communication channels. The personal, direct nature of SMS makes text messages nearly impossible to ignore. Think about it: when was the last time you ignored an SMS? You may have 1,136 unread emails and 47 unread Facebook Messenger IMs, but you likely have 0 unread messages […] Read more »

A U.S. Patent for Phone Verification Done the Nexmo Way

January 25, 2017 Published by // // //

Vonage has been issued a U.S. patent (Pat. No. 9,516,480) for Verify, the Nexmo phone number verification API, thanks to the innovative, conversion-focused solution it offers customers. Yes, Verify enables reliable user authentication — sending a PIN code to a prospective registrant who then enters the PIN into an app or web service — but that […] Read more »

Adding Phone (SMS/TTS) and Biometric Verification to Your iOS Application

January 18, 2017 Published by // // // //

Two-factor authentication (2FA) adds an extra layer of security for users that are accessing sensitive information. There are multiple types of 2FA, such as: Something you know (username, password) Something you have (your phone/SIM) Something you are (Biometric Fingerprint or Retina Scan) In this tutorial, we’ll cover how you can add all three of these […] Read more »

Top 5 Ways to Use SMS to Increase Mobile User Acquisition and Engagement

July 22, 2016 Published by // // //

With the explosive growth of smartphone usage during the past few years, brands all face the same issue: how to grow their mobile user base. They are constantly looking for innovative ways to boost their profile–both domestically and internationally. When it comes to business-critical communications to drive user engagement and acquisition, reliability trumps all. Leading […] Read more »