Blog

Category: SMS

New CTIA Messaging Guidelines: What Businesses Need to Know

March 2, 2017 Published by // // // //

The CTIA, an advocacy group representing the U.S. wireless communication industry, recently released a set of guidelines outlining best practices for bulk mobile messaging via cloud communication platforms. The two key changes that businesses who rely on this channel should be aware of are: The classification of cloud-based providers The way voice proxy calls are handled Cloud […] Read more »

All You Need to Know About Sending/Receiving SMS with Node.js

February 28, 2017 Published by // // // //

ICYMI, we’ve been hard at work blogging tutorials about how to use the Nexmo SMS API to add programmable SMS to Node.js applications using Express. We explained how to: Send SMS messages virtually anywhere in the world. Implement a webhook endpoint to receive SMS messages. Get an SMS delivery receipt from a mobile carrier via Nexmo. Send SMS Messages […] Read more »

Why Enterprises Should Pay Attention to Google’s New RCS Messaging Service

February 27, 2017 Published by // // //

If you’ve been in the communications business as long as I have, you’ve been hearing about the promise of Rich Communication Services (RCS)—or joyn or Jio4GVoice or Message+—for nearly a decade. And it offered a compelling proposition: under the GSMA’s stewardship and with the collaboration of telecom carriers around the world, this messaging protocol was […] Read more »

Nexmo Joins Early Access Program from Google to Upgrade SMS for Businesses

February 23, 2017 Published by // // // // //

As advocates of innovation, especially in communication channels like messaging, we at Nexmo took a particular interest in an initiative that Google spearheaded early last year to upgrade SMS. Working in collaboration with the mobile industry, Google has led a program to bring a universal standard called RCS (Rich Communications Services) to Android mobile device […] Read more »

Journey of an SMS: Global SMS Messaging in a Complex World

February 16, 2017 Published by // // // //

SMS engagement rates are over 94 percent, dwarfing most other communication channels. The personal, direct nature of SMS makes text messages nearly impossible to ignore. Think about it: when was the last time you ignored an SMS? You may have 1,136 unread emails and 47 unread Facebook Messenger IMs, but you likely have 0 unread messages […] Read more »

5 Tips for Effective SMS Text Messaging with Customers

January 3, 2017 Published by // //

For businesses in the digital realm, SMS reaches customers like no other medium: people almost always read the text messages they receive. In fact, SMS has a 98 percent open rate, according to a report by Dynmark, making text messaging an especially effective channel for businesses to distribute critical customer information. Like any potentially effective […] Read more »

Nexmo’s Adaptive Routing Finds Its Way To a U.S. Patent

December 15, 2016 Published by // //

What began as an internal optimization to enable Nexmo to deliver better quality to its text messaging customers is now a patented innovation. Nexmo’s proprietary Adaptive Routing solution for high-quality global delivery of text messages has been issued a U.S. patent (U.S. Pat. No. 9,485,169). It’s the first patent for Nexmo. Adaptive Routing is an […] Read more »