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How Messaging Can Accrue the Benefits of Rich Media
Described by Digiday as the "lowest common denominator" of any messaging strategy, SMS (short messaging service) plaintext messages are ...
An Effective B2C Messaging Strategy Comes Down to These 3 Things
The widespread consumer adoption of over the top (OTT) channels is changing the way businesses communicate with their customers. ...
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The Customer Interface Is Conversational. It’s Time to Engage.
Every business in the digital age contends with the challenges of effectively communicating with its customers across all the ...
For Customer Service Chatbots, Promise Is Ahead of Performance
Effortless interaction between humans and computers, so smooth that the humans don’t even realize they’re conversing with a machine. ...
Developer Tooling for AI Bots: Where Are We?
The developer tooling for bots makes certain aspects of building one painful. And the deployment process after it’s built ...
Bots and AI: Voice vs. Text for Your AI Bot Interface
How do you decide whether your AI bot should be a chatbot or a voice bot? The context of ...
Bots and AI: Bot Messaging vs. Push Notifications vs. SMS
With so many channels available to deliver messages to users these days—SMS, email, push notifications, and so on—where does ...
Bots and AI: Launching a Bot and Getting It Discovered
Launching a mobile app on the Apple App Store or on Google Play is a pretty well-defined process, but ...