In Context

The next-generation communications blog from Nexmo

Category: Omnichannel

Introducing Nexmo In-App Messaging

December 4, 2017 Published by // // // //

Integrating new communication channels into your customer experience is an ongoing process that has become critical for winning and retaining customers. As firm believers in the power of an omnichannel customer experience to wow customers, we’re excited to offer a developer preview of Nexmo In-App Messaging. This new technology offers a multi-platform, feature-rich, messaging SDK […]
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The Customer Interface Is Conversational. It’s Time to Engage.

November 9, 2017 Published by // // //

Every business in the digital age contends with the challenges of effectively communicating with its customers across all the available—and proliferating—channels. They must continually integrate new channels into existing communication experiences or succumb to a fragmented customer experience with low engagement. The ideal customer experience allows customers to interact on the channel of their choice, […]
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The Future of Business Travel Is Customer Experience Innovation

September 26, 2017 Published by // // // // //

Enterprises in the traditional hospitality industry are facing a serious problem: on one side, online aggregators like Kayak and Trivago are pushing to own the relationship with the customer, treating the hotels themselves as wholesalers to be squeezed on price. On the other side are alternative, startup providers, such as Airbnb, whose more personal offering […]
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Conversation Threads, Context and the Omnichannel Customer Experience

September 12, 2017 Published by // //

The customer experience is broken at many enterprises—B2C and B2B alike. The problem stems from the proliferation of channels through which customers and companies communicate, for example, SMS, in-app messaging, voicemail messages and live phone calls. Conversations in each of these different channels are isolated from similar conversations in other channels, leaving customers feeling disengaged […]
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