In Context

The next-generation communications blog from Nexmo

Category: Messaging

Nexmo Joins Early Access Program from Google to Upgrade SMS for Businesses

February 23, 2017 Published by // // // // // //

As advocates of innovation, especially in communication channels like messaging, we at Nexmo took a particular interest in an initiative that Google spearheaded early last year to upgrade SMS. Working in collaboration with the mobile industry, Google has led a program to bring a universal standard called RCS (Rich Communications Services) to Android mobile device […]
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Nexmo SMS API Powers Interactive Retail Experience for Streetlike

February 21, 2017 Published by // // // // //

Here at Nexmo, we’re always looking for ways to make communications a bit cooler. Take tradeshows for example. Everyone loves swag, but just leaving it out for grabs is pretty boring. At the NRF Show in January we created a mock retail experience for Streetlike to help them put a modern spin on the prize wheel […]
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Journey of an SMS: Global SMS Messaging in a Complex World

February 16, 2017 Published by // // // // //

SMS engagement rates are over 94 percent, dwarfing most other communication channels. The personal, direct nature of SMS makes text messages nearly impossible to ignore. Think about it: when was the last time you ignored an SMS? You may have 1,136 unread emails and 47 unread Facebook Messenger IMs, but you likely have 0 unread messages […]
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5 Tips for Effective SMS Text Messaging with Customers

January 3, 2017 Published by // // //

For businesses in the digital realm, SMS reaches customers like no other medium: people almost always read the text messages they receive. In fact, SMS has a 98 percent open rate, according to a report by Dynmark, making text messaging an especially effective channel for businesses to distribute critical customer information. Like any potentially effective […]
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Webinar: What You Can Learn About Contextualized Communications

December 8, 2016 Published by // // // // // // //

The concept of contextualized communications has been around for years. The term is a reference to a form of communication where all the relevant information is brought forth to the right people at the right time to allow for a better user experience. But why is this type of user experience important for end users? […]
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The Future of Customer Engagement: 3 Key Trends to Watch

December 5, 2016 Published by // // // // // //

In the early 1980s, children at a school in Nicaragua did something remarkable: they spontaneously created a language. Brought together for the first time in a school for deaf children, they had no shared sign language and so they developed their own. The result, ISN (Idioma de Señas de Nicaragua), is a grammatically complex, expressive […]
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Webinar: Create Compelling Communications Experiences with SMS

November 15, 2016 Published by // // // // //

Most of us are familiar with SMS — it’s an age old telecommunications technology that has existed for decades. But SMS has evolved from a person-to-person communication channel to a critical communication method for business-to-consumer (B2C) interaction. In this webinar recording we explain why SMS is even more relevant today, walk through innovative SMS use cases, and how the channel […]
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