Blog

Category: Messaging

Harness the Power of Contextual Communication for Better Customer Experiences

March 8, 2017 Published by // // // //

A buzz has developed around the concepts of contextual communication and omnichannel communication in the business world and for good reason.  These concepts can have a powerful impact on a critical, yet too often failing, aspect of any business: customer experience.  The state of customer service today, for example, is broken. Long hold times, generic […] Read more »

New CTIA Messaging Guidelines: What Businesses Need to Know

March 2, 2017 Published by // // // //

The CTIA, an advocacy group representing the U.S. wireless communication industry, recently released a set of guidelines outlining best practices for bulk mobile messaging via cloud communication platforms. The two key changes that businesses who rely on this channel should be aware of are: The classification of cloud-based providers The way voice proxy calls are handled Cloud […] Read more »

Why Enterprises Should Pay Attention to Google’s New RCS Messaging Service

February 27, 2017 Published by // // //

If you’ve been in the communications business as long as I have, you’ve been hearing about the promise of Rich Communication Services (RCS)—or joyn or Jio4GVoice or Message+—for nearly a decade. And it offered a compelling proposition: under the GSMA’s stewardship and with the collaboration of telecom carriers around the world, this messaging protocol was […] Read more »

Nexmo Joins Early Access Program from Google to Upgrade SMS for Businesses

February 23, 2017 Published by // // // // //

As advocates of innovation, especially in communication channels like messaging, we at Nexmo took a particular interest in an initiative that Google spearheaded early last year to upgrade SMS. Working in collaboration with the mobile industry, Google has led a program to bring a universal standard called RCS (Rich Communications Services) to Android mobile device […] Read more »

Journey of an SMS: Global SMS Messaging in a Complex World

February 16, 2017 Published by // // // //

SMS engagement rates are over 94 percent, dwarfing most other communication channels. The personal, direct nature of SMS makes text messages nearly impossible to ignore. Think about it: when was the last time you ignored an SMS? You may have 1,136 unread emails and 47 unread Facebook Messenger IMs, but you likely have 0 unread messages […] Read more »

5 Tips for Effective SMS Text Messaging with Customers

January 3, 2017 Published by // //

For businesses in the digital realm, SMS reaches customers like no other medium: people almost always read the text messages they receive. In fact, SMS has a 98 percent open rate, according to a report by Dynmark, making text messaging an especially effective channel for businesses to distribute critical customer information. Like any potentially effective […] Read more »

Webinar: What You Can Learn About Contextualized Communications

December 8, 2016 Published by // // // // // //

The concept of contextualized communications has been around for years. The term is a reference to a form of communication where all the relevant information is brought forth to the right people at the right time to allow for a better user experience. But why is this type of user experience important for end users? […] Read more »

The Future of Customer Engagement: 3 Key Trends to Watch in 2017

December 5, 2016 Published by // // // //

In the early 1980s, children at a school in Nicaragua did something remarkable: they spontaneously created a language. Brought together for the first time in a school for deaf children, they had no shared sign language and so they developed their own. The result, ISN (Idioma de Señas de Nicaragua), is a grammatically complex, expressive […] Read more »