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Category: Messaging

SMS Shortcodes, What You Need to Know

April 20, 2017 Published by // // //

Any cell phone user has become familiar with promotional SMS messages from five or six-digit numbers during the past few years. These numbers are shorter than standard phone numbers because they’re designed for application to person (A2P) communications. If your business requires marketing to mobile phone users or sending them messages to get them to […] Read more »

Harness the Power of Contextual Communication for Better Customer Experiences

March 8, 2017 Published by // // // //

A buzz has developed around the concepts of contextual communication and omnichannel communication in the business world and for good reason.  These concepts can have a powerful impact on a critical, yet too often failing, aspect of any business: customer experience.  The state of customer service today, for example, is broken. Long hold times, generic […] Read more »

New CTIA Messaging Guidelines: What Businesses Need to Know

March 2, 2017 Published by // // // //

The CTIA, an advocacy group representing the U.S. wireless communication industry, recently released a set of guidelines outlining best practices for bulk mobile messaging via cloud communication platforms. The two key changes that businesses who rely on this channel should be aware of are: The classification of cloud-based providers The way voice proxy calls are handled Cloud […] Read more »

Why Enterprises Should Pay Attention to Google’s New RCS Messaging Service

February 27, 2017 Published by // // //

If you’ve been in the communications business as long as I have, you’ve been hearing about the promise of Rich Communication Services (RCS)—or joyn or Jio4GVoice or Message+—for nearly a decade. And it offered a compelling proposition: under the GSMA’s stewardship and with the collaboration of telecom carriers around the world, this messaging protocol was […] Read more »

Nexmo Joins Early Access Program from Google to Upgrade SMS for Businesses

February 23, 2017 Published by // // // // //

As advocates of innovation, especially in communication channels like messaging, we at Nexmo took a particular interest in an initiative that Google spearheaded early last year to upgrade SMS. Working in collaboration with the mobile industry, Google has led a program to bring a universal standard called RCS (Rich Communications Services) to Android mobile device […] Read more »

Journey of an SMS: Global SMS Messaging in a Complex World

February 16, 2017 Published by // // // //

SMS engagement rates are over 94 percent, dwarfing most other communication channels. The personal, direct nature of SMS makes text messages nearly impossible to ignore. Think about it: when was the last time you ignored an SMS? You may have 1,136 unread emails and 47 unread Facebook Messenger IMs, but you likely have 0 unread messages […] Read more »

5 Tips for Effective SMS Text Messaging with Customers

January 3, 2017 Published by // //

For businesses in the digital realm, SMS reaches customers like no other medium: people almost always read the text messages they receive. In fact, SMS has a 98 percent open rate, according to a report by Dynmark, making text messaging an especially effective channel for businesses to distribute critical customer information. Like any potentially effective […] Read more »

Webinar: What You Can Learn About Contextualized Communications

December 8, 2016 Published by // // // // // //

The concept of contextualized communications has been around for years. The term is a reference to a form of communication where all the relevant information is brought forth to the right people at the right time to allow for a better user experience. But why is this type of user experience important for end users? […] Read more »

The Future of Customer Engagement: 3 Key Trends to Watch in 2017

December 5, 2016 Published by // // // //

In the early 1980s, children at a school in Nicaragua did something remarkable: they spontaneously created a language. Brought together for the first time in a school for deaf children, they had no shared sign language and so they developed their own. The result, ISN (Idioma de Señas de Nicaragua), is a grammatically complex, expressive […] Read more »