In Context

The next-generation communications blog from Nexmo

Category: Messaging

3 Tactics to Make Your Contact Center Millennial-friendly

June 6, 2017 Published by // // // // //

Have you heard? Voice is the hot new thing. We speak to machines with the same ease as when we’re conversing with humans. Yet something curious is happening: people are making fewer voice calls. In 2014, a Gallup poll found that 68% of American 18- to 29-year-olds—the oft-maligned, yet frequently exalted Millennials—had used text messaging a […] Read more »

Nexmo Integrates Messaging into Microsoft Workflow Automation Tools

May 8, 2017 Published by // // //

Good news for bottleneck busting: Nexmo has launched a connector to Microsoft’s suite of workflow automation tools, enabling users of Microsoft Flow, Logic Apps and PowerApps to integrate SMS and text-to-speech (TTS) messaging into their custom workflows. Users can leverage the high response rates of SMS messaging to create custom business alerts that will consistently get the […] Read more »

How to Send SMS Messages with Java

May 3, 2017 Published by // // // //

This is the first in a series of “Getting Started with Nexmo and Java” tutorials. The Nexmo SMS API is a service that allows you to send and receive SMS messages anywhere in the world. Nexmo provides REST APIs, but it’s much easier to use the Java client library we’ve written for you. In this […] Read more »

Harness the Power of Contextual Communication for Better Customer Experiences

March 8, 2017 Published by // // // //

A buzz has developed around the concepts of contextual communication and omnichannel communication in the business world and for good reason.  These concepts can have a powerful impact on a critical, yet too often failing, aspect of any business: customer experience.  The state of customer service today, for example, is broken. Long hold times, generic […] Read more »

New CTIA Messaging Guidelines: What Businesses Need to Know

March 2, 2017 Published by // // // //

The CTIA, an advocacy group representing the U.S. wireless communication industry, recently released a set of guidelines outlining best practices for bulk mobile messaging via cloud communication platforms. The two key changes that businesses who rely on this channel should be aware of are: The classification of cloud-based providers The way voice proxy calls are handled Cloud […] Read more »

Why Enterprises Should Pay Attention to Google’s New RCS Messaging Service

February 27, 2017 Published by // // //

If you’ve been in the communications business as long as I have, you’ve been hearing about the promise of Rich Communication Services (RCS)—or joyn or Jio4GVoice or Message+—for nearly a decade. And it offered a compelling proposition: under the GSMA’s stewardship and with the collaboration of telecom carriers around the world, this messaging protocol was […] Read more »

Nexmo Joins Early Access Program from Google to Upgrade SMS for Businesses

February 23, 2017 Published by // // // // //

As advocates of innovation, especially in communication channels like messaging, we at Nexmo took a particular interest in an initiative that Google spearheaded early last year to upgrade SMS. Working in collaboration with the mobile industry, Google has led a program to bring a universal standard called RCS (Rich Communications Services) to Android mobile device […] Read more »

Journey of an SMS: Global SMS Messaging in a Complex World

February 16, 2017 Published by // // // //

SMS engagement rates are over 94 percent, dwarfing most other communication channels. The personal, direct nature of SMS makes text messages nearly impossible to ignore. Think about it: when was the last time you ignored an SMS? You may have 1,136 unread emails and 47 unread Facebook Messenger IMs, but you likely have 0 unread messages […] Read more »