In Context

The next-generation communications blog from Nexmo

Category: Messaging

The Customer Interface Is Conversational. It’s Time to Engage.

November 9, 2017 Published by // // //

Every business in the digital age contends with the challenges of effectively communicating with its customers across all the available—and proliferating—channels. They must continually integrate new channels into existing communication experiences or succumb to a fragmented customer experience with low engagement. The ideal customer experience allows customers to interact on the channel of their choice, […]
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Bots and AI: The Promise and Challenge of Cross-platform Bot Development

October 13, 2017 Published by // // // //

Building a text or voice bot that can be deployed across all the major bot platforms is not unlike trying to build a mobile app for iOS and Android a decade ago. I spoke with Opearlo Co-Founder / CTO Oscar Merry and Microsoft Technical Evangelist Martin Beeby about how developers should approach cross-platform bot development […]
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Bots and AI: What Is a Bot Platform, Exactly?

October 5, 2017 Published by // // //

The major providers in the AI bot space—IBM Watson, Microsoft Cognitive Services, Amazon Lex, Google APIs—all offer roughly the same things, but each one has its own terminology. From bot platform to bot channel to bot framework, I asked Microsoft Technical Evangelist Martin Beeby and CEO/Co-Founder of The Bot Platform Syd Lawrence to help me […]
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The Future of Business Travel Is Customer Experience Innovation

September 26, 2017 Published by // // // // //

Enterprises in the traditional hospitality industry are facing a serious problem: on one side, online aggregators like Kayak and Trivago are pushing to own the relationship with the customer, treating the hotels themselves as wholesalers to be squeezed on price. On the other side are alternative, startup providers, such as Airbnb, whose more personal offering […]
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Bots and AI: Voice vs. Text for Your AI Bot Interface

September 21, 2017 Published by // // // // //

How do you decide whether your AI bot should be a chatbot or a voice bot? The context of the use case is an important factor of course, but should it be the deciding factor or should you make both channels available to users? Microsoft Technical Evangelist Martin Beeby, CEO/Co-Founder of The Bot Platform Syd Lawrence, […]
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Sending SMS messages with PHP

September 20, 2017 Published by // // // //

The Nexmo SMS API allows you to send an SMS and receive an SMS by interacting with a simple, HTTP based API. You can read the docs if you’re interested but there’s no need to thanks to the Nexmo PHP client, which handles talking to the API for you. Prerequisites You’ll need PHP installed before […]
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Bots and AI: Bot Messaging vs. Push Notifications vs. SMS

September 14, 2017 Published by // // // //

With so many channels available to deliver messages to users these days—SMS, email, push notifications, and so on—where does bot messaging fit in? And how different from the other channels is it really from a tech standpoint? CEO/Co-Founder of The Bot Platform Syd Lawrence and Microsoft Technical Evangelist Martin Beeby shared their viewpoints in a […]
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Conversation Threads, Context and the Omnichannel Customer Experience

September 12, 2017 Published by // //

The customer experience is broken at many enterprises—B2C and B2B alike. The problem stems from the proliferation of channels through which customers and companies communicate, for example, SMS, in-app messaging, voicemail messages and live phone calls. Conversations in each of these different channels are isolated from similar conversations in other channels, leaving customers feeling disengaged […]
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