Blog

Category: Chat App

Harness the Power of Contextual Communication for Better Customer Experiences

March 8, 2017 Published by // // // //

A buzz has developed around the concepts of contextual communication and omnichannel communication in the business world and for good reason.  These concepts can have a powerful impact on a critical, yet too often failing, aspect of any business: customer experience.  The state of customer service today, for example, is broken. Long hold times, generic […] Read more »

Nexmo Joins Early Access Program from Google to Upgrade SMS for Businesses

February 23, 2017 Published by // // // // //

As advocates of innovation, especially in communication channels like messaging, we at Nexmo took a particular interest in an initiative that Google spearheaded early last year to upgrade SMS. Working in collaboration with the mobile industry, Google has led a program to bring a universal standard called RCS (Rich Communications Services) to Android mobile device […] Read more »

Webinar: What You Can Learn About Contextualized Communications

December 8, 2016 Published by // // // // // //

The concept of contextualized communications has been around for years. The term is a reference to a form of communication where all the relevant information is brought forth to the right people at the right time to allow for a better user experience. But why is this type of user experience important for end users? […] Read more »

Sparkcentral Adds WeChat Support Using Chat App API

May 10, 2016 Published by //

Today, Sparkcentral, a leading customer engagement platform, announced the addition of WeChat support, allowing brands to better manage customer interactions on any social or messaging channel. The WeChat support function is made available in partnership with Nexmo, via our Chat App API. As you can see the video below, Sparkcentral’s WeChat support can be enabled […] Read more »

KLM Innovates Customer Communications on WeChat and Facebook Messenger using Nexmo Chat App API

April 26, 2016 Published by // //

Today we announced that Nexmo is empowering KLM Royal Dutch Airlines to communicate with customers on Facebook Messenger and WeChat. What makes this announcement unique? Nexmo Chat App API is the only solution that allows businesses to scale and manage their customer communications on Facebook Messenger, WeChat, Viber and other chat apps, through leading CRM platforms […] Read more »

The State of Social Media and Messaging in Asia: How Brands Use Messaging Apps to Engage Users

March 15, 2016 Published by // //

In this post, I will explore the over-the-top (OTT) messaging market in Asia and the various services offered by each of the platforms. Before diving into the individual apps, however, we need to first understand why OTT messaging apps are the central part of the social landscape in Asia. Why Asia is so Critical to the […] Read more »

Nexmo Connects SAP C4C to Global Chat Apps

December 14, 2015 Published by // //

Today we announced our collaboration with SAP to connect their Cloud for Customer (C4C) service platform to the global chat apps via the Nexmo Chat App API. With the C4C integration, SAP customers can now service customers on popular chat apps including WeChat from within the C4C solution. SAP is one of the largest application software providers, with […] Read more »

Nexmo and Marketo Connect Brands to Massive Chat App Audiences

October 28, 2015 Published by // //

We are excited to announce our partnership with Marketo today, enabling chat app connectivity for marketers worldwide. With this partnership, Marketo customers can run campaigns across multiple chat apps like WeChat from Marketo. This is the latest partnership for Nexmo’s Chat App API, which enables brands to easily connect with their customers on the chat apps through […] Read more »

Nexmo Chat App API to Power KLM Royal Dutch Airlines’ Customer Engagement on WeChat

October 28, 2015 Published by // //

Today we announced that KLM Royal Dutch Airlines is using the Nexmo Chat App API to engage their China-based customers on WeChat through the Salesforce Service Cloud.  This is the first ever live integration of WeChat into the Salesforce Service Cloud. While customers and brands have much to gain from customer engagement via social communication […] Read more »

How MvIP (Messaging-via-IP) Will Change the A2P (Application-to-Person) SMS Landscape

September 9, 2015 Published by // // //

In the past several years, we have seen a massive shift in the chat and messaging landscape, as it expands from Person-to-Person (P2P) messaging, towards Application-to-Person (A2P) messaging. With this expansion comes much speculation around A2P via SMS, with claims that MvIP will bring on the demise of A2P SMS. However, Nexmo firmly believes that […] Read more »