In Context

The next-generation communications blog from Nexmo

Author Archives for Parth Awasthi

The Undeniable Potential of WhatsApp as a Customer Messaging Platform

December 18, 2017 Published by // // //

By 2014, WhatsApp was bigger than SMS. Today, with over a billion daily active users, it is the go-to text message platform for a seventh of the Earth’s population. Until recently, though, there was no official way for companies to communicate with their customers using WhatsApp. That changed with WhatsApp’s announcement of WhatsApp Business and […]
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New CTIA Messaging Guidelines: What Businesses Need to Know

March 2, 2017 Published by // // // // //

The CTIA, an advocacy group representing the U.S. wireless communication industry, recently released a set of guidelines outlining best practices for bulk mobile messaging via cloud communication platforms. The two key changes that businesses who rely on this channel should be aware of are: The classification of cloud-based providers The way voice proxy calls are handled Cloud […]
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Journey of an SMS: Global SMS Messaging in a Complex World

February 16, 2017 Published by // // // // //

SMS engagement rates are over 94 percent, dwarfing most other communication channels. The personal, direct nature of SMS makes text messages nearly impossible to ignore. Think about it: when was the last time you ignored an SMS? You may have 1,136 unread emails and 47 unread Facebook Messenger IMs, but you likely have 0 unread messages […]
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Using SMS to Scale Social User Acquisition

April 20, 2016 Published by // // //

Articulating a user acquisition strategy is key for successful app adoption. But how do you define this strategy? User acquisition is expensive, country-specific regulations are complex, spamming is illegal and destructive to your brand, and maintaining a marketplace is challenging. Social invites have proven to be a key channel to overcome many unique user acquisition […]
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TextMagic Grows Traffic 40% Year Over Year Using Nexmo SMS API

November 23, 2015 Published by // // // //

TextMagic is an all-in-one text messaging service that allows 50,000+ SMBs to connect with their customers via two-way SMS, online texts, gateway SMS via email, SMS software for desktop, and SMS distribution lists, globally. TextMagic looked to bolster their platform with more sophisticated, robust features to support global cloud communications capabilities, including the ability to […]
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Announcing the Nexmo Verify SDK Public Beta Program

August 27, 2015 Published by // //

It goes without saying that verifying users is business-critical for organizations that need to securely manage interactions with their customers. Nexmo’s Verify API provides businesses with the ability to provide customers with a code delivered out-of-band, enabling a secure verification process. Today we are announcing the Nexmo Verify SDK Beta program for Android, iOS and […]
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Why should you Verify users?

March 13, 2015 Published by // //

User identity and what it means for businesses has dramatically changed over the last two decades of the Internet economy. Web 1.0, or the Internet as it was in the mid 90s, had no concept of identity. Businesses only cared about visits to websites and often put a number of visits counter on them. The […]
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Five Tips for Better Phone Number Verification

November 26, 2014 Published by // // //

Over the last year, many of the world’s largest companies have been subject to the same bad news: their digital properties lacking user authentication have been compromised. As a response to these attacks on users’ accounts, companies are implementing additional security measures, such as mobile phone number verification to authenticate users. Phone number verification can […]
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Introducing Our New API: Verify

November 19, 2014 Published by // // //

The two most important questions organisations must consider everyday are – how do I protect my business, and how do I protect my users. The context of these questions may vary across organisations, but they are constant across scale and scope. For some, these are questions of security because they need to ensure users can […]
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