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10 Posts By "Parth Awasthi"
The Undeniable Potential of WhatsApp as a Customer Messaging Platform
By 2014, WhatsApp was bigger than SMS. Today, with over a billion daily active users, it is the go-to ...
The Weak Link in 2FA? Perfectionism.
It might be a cliché to call web security an arms race, but like all good clichés, it’s based ...
New CTIA Messaging Guidelines: What Businesses Need to Know
The CTIA, an advocacy group representing the U.S. wireless communication industry, recently released a set of guidelines outlining best practices ...
Journey of an SMS: Global SMS Messaging in a Complex World
SMS engagement rates are over 94 percent, dwarfing most other communication channels. The personal, direct nature of SMS makes ...
Using SMS to Scale Social User Acquisition
Articulating a user acquisition strategy is key for successful app adoption. But how do you define this strategy? User ...
TextMagic Grows Traffic 40% Year Over Year Using Nexmo SMS API
TextMagic is an all-in-one text messaging service that allows 50,000+ SMBs to connect with their customers via two-way SMS, ...
Announcing the Nexmo Verify SDK Public Beta Program
It goes without saying that verifying users is business-critical for organizations that need to securely manage interactions with their ...