In Context

The next-generation communications blog from Nexmo

Author Archives for Glen Kunene

Delivering the Goods with a Supply Chain Control Tower and Cloud Communications

January 20, 2018 Published by // // // // // //

Each time you take a product home from the store, you are at the end of a remarkable series of events. The modern supply chain is complex, efficient and, too often, one false step away from disaster. How do brands, manufacturers, distributors, retailers and myriad other participants each play their part at just the right […]
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Princeton Coders Integrate Lyft and Nexmo APIs for Prize-wining Voice Bot Hack

January 11, 2018 Published by // // //

It never ceases to amaze me what builders can create when given tools and the space to collaborate. Case in point: the team of computer science students from Princeton who won the Vonage-sponsored “Best Use of a Vonage/Nexmo API” prize at the Fall 2017 PennApps collegiate hackathon. Their hack (Lyff), a great combination of innovation […]
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The GDPR: What It Means for Customer Communication

November 14, 2017 Published by // // // // //

Everything in customer communication changes on May 25, 2018. That’s the day the European Union’s new General Data Protection Regulation (GDPR) goes into effect, and it has serious implications for how companies communicate with their customers. How serious? Up to €20 million or 4% of your company’s global turnover (i.e. revenue) for non-compliance. Read on […]
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For Customer Service Chatbots, Promise Is Ahead of Performance

October 27, 2017 Published by // // // //

Effortless interaction between humans and computers, so smooth that the humans don’t even realize they’re conversing with a machine. That’s the promise of chatbots. And yet, the reality today is rather less impressive. While some will tell you that chatbots are going to change how you do business, there’s a good chance that today’s chatbots […]
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BitQuick Significantly Decreases Fraudulent and Illegitimate Transactions with Nexmo

October 6, 2017 Published by // // // // //

BitQuick, the leading cash-for-bitcoin marketplace, provides highly secure and convenient online peer-to-peer transactions via cash deposit in a matter of hours. To purchase bitcoins on BitQuick.co, a buyer deposits cash into the seller’s account, and the bitcoins are sent shortly after uploading an image of the deposit receipt. The Challenge of Fraudulent and Illegitimate Transactions […]
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Call Tracking: Opportunity Calls for the True Growth Hacker

August 23, 2017 Published by // //

Whether you’re a growth hacker with coding skills or a developer with growth hacking ambitions, you’re ignoring a whole world of digital marketing possibilities if you’re not using phone numbers as a channel. And it’s not because it’s too hard, too expensive or ineffective. It’s probably because you’ve assumed they aren’t hackable. But it turns out […]
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When Talk Beats Text: How Text to Speech Makes SMS Messaging More Effective

August 16, 2017 Published by // // // // //

Imagine you have an urgent message for a family member. You send them a text telling them to call you right back. After 10 minutes without a response, you call them to deliver the news directly. You use a natural escalation of communication channels based on the urgency of your message and how critically you need […]
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The Communications Trends Defining Next-Gen Customer Engagement

June 26, 2017 Published by // // // // // // //

I recently had the opportunity to speak with Head of Platform Marketing Francisco Kattan and Head of Voice Products Roland Selmer for the debut episode of our video series Communications in Context. The conversation centered on emerging trends that are defining how savvy businesses need to engage their customers. It was a rich topic that […]
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