In Context

The next-generation communications blog from Nexmo

Author Archives for Donovan Rose

The State of Social Media and Messaging in Asia: How Brands Use Messaging Apps to Engage Users

March 15, 2016 Published by // //

In this post, I will explore the over-the-top (OTT) messaging market in Asia and the various services offered by each of the platforms. Before diving into the individual apps, however, we need to first understand why OTT messaging apps are the central part of the social landscape in Asia. Why Asia is so Critical to the […] Read more »


Nexmo Connects SAP C4C to Global Chat Apps

December 14, 2015 Published by // //

Today we announced our collaboration with SAP to connect their Cloud for Customer (C4C) service platform to the global chat apps via the Nexmo Chat App API. With the C4C integration, SAP customers can now service customers on popular chat apps including WeChat from within the C4C solution. SAP is one of the largest application software providers, with […] Read more »


Nexmo and Marketo Connect Brands to Massive Chat App Audiences

October 28, 2015 Published by // //

We are excited to announce our partnership with Marketo today, enabling chat app connectivity for marketers worldwide. With this partnership, Marketo customers can run campaigns across multiple chat apps like WeChat from Marketo. This is the latest partnership for Nexmo’s Chat App API, which enables brands to easily connect with their customers on the chat apps through […] Read more »


Bright Pattern Adds WeChat As Customer Service Channel Using Nexmo’s Chat App API

September 8, 2015 Published by // //

Today Bright Pattern announced their integration with Nexmo’s Chat App API, effectively enabling their customers to engage in value-added customer service communications with WeChat users as a part of their Omnichannel Customer Service Platform. This collaboration with Bright Pattern is yet another sign of the evolution of brand-user communications catalyzed by OTT Messaging Apps’ emergence. […] Read more »