In Context

The next-generation communications blog from Nexmo

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Anatomy of a Voice API: What Is It? How Does It Work? What Can You Do with It?

August 29, 2017 Published by //

As the technology that supports human communication continues to evolve, we’ve come nearly full circle when it comes to speech. Communication via Voice has been under some pretty stiff competition from SMS and other text-based, real-time communications channels in the past few years. But as the original mode of human communication, Voice still has a […]
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Call Tracking: Opportunity Calls for the True Growth Hacker

August 23, 2017 Published by //

Whether you’re a growth hacker with coding skills or a developer with growth hacking ambitions, you’re ignoring a whole world of digital marketing possibilities if you’re not using phone numbers as a channel. And it’s not because it’s too hard, too expensive or ineffective. It’s probably because you’ve assumed they aren’t hackable. But it turns out […]
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Laracon 2017 New York City – Conference report

August 15, 2017 Published by // //

I recently attended Laracon in New York City for the 4th year in a row. This year the conference was held at New World Stages in Hell’s Kitchen, with 500 people in attendance (and a waiting list of over 1000!) making it the biggest one yet. While the conference focuses on the Laravel PHP framework, […]
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Making a text-to-speech phone call with Django

August 14, 2017 Published by // // // //

Amongst the incessant notifications people receive every day; a ringing phone is still much harder to ignore or overlook. It creates a sense of urgency which makes it the perfect way to deliver critical or time sensitive messages such as two-factor authentication codes or important service notifications. In this tutorial, we will look at how […]
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Inbound voice call campaign tracking with Nexmo virtual numbers and Mixpanel

August 3, 2017 Published by // // //

Campaign tracking is a “must have” for any marketing or advertising campaign. Without the ability to accurately track the number of users engaging with each advertisement you can’t work out your cost per acquisition (CPA), so ultimately you can’t determine which campaigns are successful and which are losing your business money; CPA greater than ARPU […]
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