In Context

The next-generation communications blog from Nexmo

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KLM Innovates Customer Communications on WeChat and Facebook Messenger using Nexmo Chat App API

April 26, 2016 Published by // //

Today we announced that Nexmo is empowering KLM Royal Dutch Airlines to communicate with customers on Facebook Messenger and WeChat. What makes this announcement unique? Nexmo Chat App API is the only solution that allows businesses to scale and manage their customer communications on Facebook Messenger, WeChat, Viber and other chat apps, through leading CRM platforms […] Read more »

Frictionless, Strong Authentication for Mobile Applications

April 25, 2016 Published by // // //

Fintech companies including robo-advisors, P2P payment apps, lending platforms, mobile-only banks and others are rapidly gaining traction by giving consumers faster, easier, and cost-effective access to financial services. In response, traditional financial services firms are increasing their investments in digital innovation. For fintech, banking and other financial service apps, authentication is a extremely critical step […] Read more »

Using SMS to Scale Social User Acquisition

April 20, 2016 Published by //

Articulating a user acquisition strategy is key for successful app adoption. But how do you define this strategy? User acquisition is expensive, country-specific regulations are complex, spamming is illegal and destructive to your brand, and maintaining a marketplace is challenging. Social invites have proven to be a key channel to overcome many unique user acquisition […] Read more »

Multiwork Derives Insights from Phone Number Database with Number Insight API

April 13, 2016 Published by //

Multiwork is a leading job board service that connects qualified workers with temporary positions throughout the UK. Their database includes information about the skills, work history, and contact information for 90,000+ of temporary workers. The company sends SMS alerts when a new temporary job is posted to alert qualified workers of new jobs and respond quickly. However, Multiwork found that many of […] Read more »

Proactively Securing Players in Online Games

April 1, 2016 Published by //

Since 2012, major gaming brands have suffered from highly publicized data breaches. These attacks cause potentially irreparable damage to brand reputation and require major operational work. In fact, the average total cost of a data breach is estimated to be $6.5 Million. Supporting a login and registration process that establishes the right balance between speed, […] Read more »