In Context

The next-generation communications blog from Nexmo


The SMS Value Chain Is Broken!

October 29, 2015 Published by // // // // //

As revenues from person to person messaging continue to be cannibalized by over the top applications, the carrier community has started to increasingly focus on monetizing application to person messaging. A2P revenues are expected to become the largest share of carriers’ messaging revenues. According to IDC the A2P messaging market is large at $23.4 billion […]
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Nexmo and Marketo Connect Brands to Massive Chat App Audiences

October 28, 2015 Published by // // //

We are excited to announce our partnership with Marketo today, enabling chat app connectivity for marketers worldwide. With this partnership, Marketo customers can run campaigns across multiple chat apps like WeChat from Marketo. This is the latest partnership for Nexmo’s Chat App API, which enables brands to easily connect with their customers on the chat apps through […]
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Nexmo Chat App API to Power KLM Royal Dutch Airlines’ Customer Engagement on WeChat

October 28, 2015 Published by // // //

Today we announced that KLM Royal Dutch Airlines is using the Nexmo Chat App API to engage their China-based customers on WeChat through the Salesforce Service Cloud.  This is the first ever live integration of WeChat into the Salesforce Service Cloud. While customers and brands have much to gain from customer engagement via social communication […]
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How Logistics Providers Can Harness the Potential of Cloud Communications in mCommerce

October 27, 2015 Published by // //

In the world of m-commerce, the ability to capture, manage, and deliver data can be vitally important for long term customer loyalty and satisfaction, as well as for long term cost reductions and operating efficiencies. For transport and logistics companies, mobile solutions are critical to increase efficiency, enhance customer service and reduce process costs. There […]
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The Evolution of Data Security: APIs and Phone Numbers

October 19, 2015 Published by // //

Mobile app downloads are increasing at a rapid rate as individuals and organisations use mobile apps to access personal and business information through mobile devices. Gartner predicted that global app downloads will reach 268 billion by 2017, with business apps one of the fastest growing categories. This increasing ‘appification’ changes the way we create and […]
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Nexmo Declared Top 20 API Technology Solution Provider in 2015

October 13, 2015 Published by // // //

A distinguished panel comprising of CEOs, CIOs, VCs, and analysts reviewed the top companies in the API domain, and shortlisted the organizations at the forefront of tackling industry challenges. The selection panel looked at the vendor’s capability to fulfill needs of buyers with effective solutions that curb the challenges. We are happy to announce that Nexmo was declared […]
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The Startup Guide to Cloud Communications

October 9, 2015 Published by // // // // //

Communications are evolving at an exponential rate. WhatsApp processes 30 billion messages daily. How can startups effectively tap into this massive communications opportunity with limited resources? To start, let’s look at a few drivers of this evolution: The API Economy Only a decade ago, an API (Application Programming Interface) was an obscure computer science term. […]
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