In Context

The next-generation communications blog from Nexmo


SMS Campaigns Help At-Risk Citizens Stay Safe During Typhoon

December 17, 2014 Published by // // // //

Last week, Nexmo client engageSPARK sent approximately 175,000 SMS messages on behalf of the global humanitarian agency Mercy Corps to inform citizens in the path of Typhoon Hagupit in the Philippines to evacuate, including what to prepare, where to go, and provided emergency phone numbers. The typhoon forced more than 1.7 million people to flee […]
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The Rise of Cloud Communications Platforms

December 10, 2014 Published by // // //

The shift of enterprise software to the cloud has accelerated over the past few years. According to BCG, global Software-as-a-Service (SaaS) business is growing at three times the rate of traditional on-premises software(1). This tremendous growth in SaaS is fueled by its rapid adoption. A survey(2) conducted by North Bridge Venture Partners in conjunction with […]
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The Carrier Trend Towards Messaging Control

December 8, 2014 Published by // // //

It’s well known that carriers are moving towards monetizing Application-To-Person (A2P) messaging. During this process, they are creating products for this traffic, which keeps Person-To-Person (P2P) separate. One of the key challenges for companies and aggregators is the attempt to control messaging coming into the network by carriers. The goal to control the messages coming […]
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