Mobile marketing has become an essential part of customer engagement . Over 58% of customers leave a brand after a single negative customer experience. With the odds stacked against marketers, getting the user experience right the first time is crucial. Mobile marketing spend globally has risen 103% in 2013 and is still rising. As more marketers rush to conduct mobile campaigns, they have recently (re)discovered an old marketing tool to create easy, authentic consumer engagement: the phone call.
Receiving a voice message today from a brand is both novel and memorable to customers – rather counterintuitive to those who remember the robo-calls of 20 years ago. But there are many 21st century advantages that speech calls lend marketers. For example, TTS messages can bypass restrictions placed on SMS messages, (for eg: character limitations or country restrictions for branding and SMS format) and reach a larger customer base. Research data shows that customers respond much more positively and often when they receive a voice message, I’ll go into more detail about this research later in this article. Here are three cool scenarios where TTS can be used to create high marketing budget ROI and improve customer conversion rates. Continue…
Last week I attended South by Southwest (SXSW) in Austin, TX. Having never been to SXSW before, I had no idea what to expect but I heard time and time again that SXSW is “awesome.” For those who’ve never been to SXSW, it’s broken up in to an interactive section, a music section and a film section. I only had the chance to attendgowent to the iInteractive portion, being that Nexmo is a technology company,, which focused on, you guessed it, technology.
If you’ve never been to Austin, go. I’m going to try and give you a taste of what I experienced at the show and, hopefully you’ll be intrigued to learn more
On day one, a kind woman asked me if I’d ever been to SXSW I told her I hadn’t and she gave me great advice. She told me, “Do yourself a favor and go to any sessions that don’t deal with anything you do on a daily basis.” So if you’re a graphic designer, don’t spend your whole time sitting in the graphic design sessions. If you’re in marketing, don’t spend your time at SXSW learning about marketing, you likely already know it well enough. Learning things outside of your comfort zone and then applying those tangential learnings to your work is much more valuable.
SMS has become the most reliable way for organizations to communicate with their employees and customers. Yet, for many organizations — especially non-profits and small businesses — integrating professional mobile messaging in a meaningful way often proves prohibitively expensive, technical, or unmanageable. Telerivet eliminates these barriers by enabling organizations to effortlessly implement robust, cost-effective, two-way mobile communications anywhere in the world. I sat down with Joshua Stern, CEO of Telerivet, to learn more about why he created Telerivet, how he sees the company growing, and the main issues they are solving in the industry.
Why did you create Telerivet?
We created Telerivet to make it effortless and affordable for organizations worldwide to use the power of mobile messaging. Much of the developing world has leapfrogged the PC, and even in the United States, the raw immediacy of the mobile device has led to mobile messaging becoming the dominant medium of digital communication. SMS has become universal and ubiquitous. I began working closely with grassroots nonprofits and small businesses in Tanzania as a Peace Corps volunteer in 2006, and since then I’ve seen first-hand the potential that mobile messaging has to revolutionize the way organizations are able to communicate and operate.
Yet, for all the advantages of mobile messaging such as immediacy, high read rate and mobility, it remains too technical and expensive for many organizations to adopt mobile messaging. The Telerivet platform removes technical and financial barriers to implementing and managing messaging solutions.
User identity and what it means for businesses has dramatically changed over the last two decades of the Internet economy.
Web 1.0, or the Internet as it was in the mid 90s, had no concept of identity. Businesses only cared about visits to websites and often put a number of visits counter on them. The Internet in those nascent days was a repository of information that people could access digitally, and the web was monetised around access. In this era, purchases through platforms were negligible and marketplaces non-existent. The identity of any business’ customer was generic – most didn’t care who was visiting their website, as long as there were visits. The event itself was the identity – where are your visits coming from, and what are visitors doing? Continue…
As my first experience at GDC comes to an end, I’ve got to say it was quite the event. My only prior experience with gaming events came from attending E3 a couple years ago and I really had no idea what to expect, especially since E3 is such a circus of loud music, explosions, and lasers.
I worried I wouldn’t be able to find enough sessions for the trip to be worth it as my decision to attend was fairly last minute. Luckily, I was wrong.
While gaming does not have a huge amount of crossover with A2P SMS today, we have seen some interest from big companies like Wargaming who are using Nexmo to help authenticate their users. I wanted to talk with game developers to understand how they think SMS could help solve some of their challenges such as user authentication and discovery. Continue…
As the hackings of high-profile companies, such as Apple or Snapchat have shown, security is more important than ever for applications of all sizes. Many businesses, including the aforementioned companies, are turning to SMS-based authentication and number verification in order to secure their platforms and protect their users.
Two-factor authentication, or 2FA, works by combining multiple securing factors — in most cases something you know (a password) and something you have (a phone).
The ubiquity of the mobile phone makes SMS an effective tool for many apps and websites because of the balance it strikes between convenience and security.
For a primer on why companies are using SMS for their authentication needs, please see my previous post: Why 2FA? Continue…